About littleNudge - why use it

It is a common yet unfortunate human characteristic to take much for granted- none more so than good health. I worked, exercised and played hard. In my opinion bad backs and sore necks were a concern for the elderly. I was 28 and had worked for 7 years in a bank when I slipped two discs in my neck. Long working hours, a workstation with multiple computer screens and bad posture were some of the reasons cited. Looking back now on the 6 months of severe and relentless nerve pain, the emotional decision of whether to go for surgery and the real desperation to recover, my emotions are mixed. I am very grateful to have avoided surgery and met a superb Physiotherapist, but also extremely aware that my problems could have been avoided.”

-City office worker

Sadly, people consider back pain to be ‘collateral damage’ and shrug it off as part of their job. Many problems are cumulative and by the time people experience ‘the straw that broke the camel’s back’ it’s too late.

The average Briton spends 14 hours and 39 minutes sitting each day²

73% of computer users report one or more painful symptom¹

How can it help me?

The reasons why people get pain are complex and usually arise due to a combination of several factors.

Sitting still for long periods and working in poor posture results in sustained pressure and a reduction in circulation to certain parts of the body.

Several scientific experiments have shown that reminding people that use computers to move regularly can help to reduce pain^4,5

Moving and changing positions stimulates circulation and releases pressure on these structures in the body, keeping them healthy.

To learn more about posture and pain, visit our Nudge Knowledge and Blog areas.

46% of workers say their physical pains are due to working in the same position for a long time³

A 2007 review of the scientific literature found that ‘increasing use of the computer.. is significantly associated with an increased tendency to report musculoskeletal symptoms’¹